In this new landscape we determined that a strategic alliance with the nation's top real estate brand would benefit our clients.
In 1982 the company became washington State's third Coldwell Banker franchise. After an exhaustive review of national real estate franchises, we selected Coldwell Banker for two simple reasons.
First, the company's values matched our own high standards. Since 1906, Coldwell Banker's philosophy has been "The client's best interest must be the guiding force behind all services.:
The "Client 1st" perspective grew from the events following the 1906 San Francisco earthquake and fire, when an appalled Colbert Coldwell saw some of his real estate contemporaries take advantage of the tragedy by acquiring property from vulnerable sellers at unfair prices. Coldwell dedicated himself to providing an honest and knowledgeable alternative, and his mission was furthered in 1914 when Benjamine Banker became a partner. Together they built an organization based on the "Client 1st" philosophy. It is that value that attracted us to the franchise.
Second, Coldwell Banker was and remains the most recognized and respected of the national real estate firms. Coldwell Banker's unmatched brand recognition combined with our top local presence ensures that our clients have best service offerings to market and manage their real estate needs.
And more than a quarter century later, our decision to franchise is reconfirmed every day. With over 3,000 people moving to Thurston County every year, it has simply never been more important to have both local and national exposure.